For those unfamiliar with Freakonomics, it was a book released in 2005 by economist Steven Levitt and journalist Steven Dubner. It is a thoroughly enjoyable read. Levitt and Dubner investigate patterns in popular culture applying an economists methods in what seems to be a very untraditional way. The pair explored correlation and causality in the 'the everyday'. A running theme being, how incentives impact upon outcomes, and how incentives can help predict the future essentially. It was one of those books that, after reading, I lent out to everyone who would take it. Now it is being turned into a movie.
Great book, hopefully a great film too.
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